Latino Services

The Latino electorate has grown more powerful each year.  In 2008, Spanish radio, print and television networks joined with local Latino organizations, the White House, and school districts to promote and extend English classes and process the registration of 3 million new Latino voters, while 1 million new people became naturalized citizens.  In California 300,000 new citizens accounted for nearly one-third of the nation's total and represented a near-doubling over 2006.  

For example, the rise in Latino birth rates and increase in citizenships is set to alter the demographics in California to nonwhite by 2026.  In Orange County, Latinos now account for the majority population in the City of Anaheim, 54.5%.  This places Anaheim ahead of Los Angeles and Riverside in percentage of Latino residents.  

With Anaheim Latinos posting a yearly average income of $58,000 and the continued increase of Latino college graduates, places like Anaheim are no longer depots for immigrants, but rather settling grounds for the new Latino middle class.  This phenomenon is occurring in all corners of the United States.  

As Democrats continue to communicate their message to Latino communities, their presence is felt in registration numbers and electoral representation - President Obama received approximately 70% of the Latino vote and has an 85% approval rating.  To help solidify his reach with Latinos, the White House in partnership with Univision, recently held the first Spanish language town hall.  

KMEX Univision 34 won 2008 viewership Race, #1 station in the country, regardless of language, for adults 18-49; 3,975 total viewers.  

Latinos, like other voters groups are not single issue voters.  While immigration is an important issue, Latinos have consistently ranked national security, the environment, education, healthcare, and the economy as issues of greater importance to them.  The Democrats do not hold sway over the Latino community on all of these issues.  In California, we saw Latinos overwhelmingly supporting both Obama and the gay marriage initiative (Proposition 8).  Avenues exist for Republicans to make inroads into these communities.

As noted by the nonpartisan Latino Decisions, 63% of Latino respondents identified the economy and jobs as the most important issue, with immigration a distant second at 12%

Various survey data illustrates that Republicans don’t have to change their principles, we just need to communicate with all voters, year-round.

An effective Latino program is a vital component to any public policy and/or candidate campaign.  A joint partnership to achieve a common purpose or engage in a mutually beneficial campaign gives your campaign the grassroots credibility that could mean the difference between victory or defeat.

At REVOLVIS we will achieve your goals by moving beyond the arcane model of simply issuing a press release.  We capitalize on our relationships to get the job done for our clients.